On September 20, Carmen Pérez González, GIDYJ colleague and UC3M professor, will organize the Seminar "Promoting a Strategic Approach to EU Sport Diplomacy. Towards an organizational culture of sports diplomacy within the EU". The seminar will address the need to develop an organizational culture for sports diplomacy within the European framework.

Agenda

08:45 - 09:15 Registration

09:15 - 09:30 Introductory panel

• Prof. Dr. Rosa Rodríguez, Dean of the Faculty of Social and Legal Sciences, University Carlos III of Madrid
• Prof. Dra. Carmen Pérez González, University Carlos III of Madrid
• Prof. Dr. Richard Parrish, Edge Hill University

09:30 - 10:30 Opening Lecture

Prof. Dr. Simon Rofe, Professor of International and Diplomatic Studies, SOAS, University of London: Why do we need a strategic approach to sports diplomacy in the EU?

Moderator: Prof. Dr. Thierry Zintz

10:30 – 11:00 Coffee break

11:00 - 13:30 Thematic panel: How to develop an organizational culture in the field of sports diplomacy in the EU?

I. 11:00-12:15-External Perspectives

• Ester Borrás Andreu, Deputy Director General of the Global Spain Office
• Javier Sobrino del Toro, Professor of Business Strategy, Comillas Pontifical University, Madrid
• José Moisés Martín, International Consultant, Red2Red
• Elin Drysen, World Tourism Organization

II. 12:15-13:30- The European Union perspective

• Agata Dziarnowska, European Commission DG EAC – Sport
• Mariano Soriano Lacambra, Director General of Sports, CSD
• Juan Martorell Aroca, Department of International Relations, CSD

Moderator: Prof. Dr. Albrecht Sonntag

13:30 - 14:30 Final Conference

Prof. Dr. Corneliu Bjola, Professor of Diplomatic Studies, Oxford University

Modrator: Prof. Dr. Carmen Pérez González 

Activity organized in the framework of the Erasmus+ Program of the European Union, with the collaboration of the Research Group on Law and Justice (GIDYJ), the Spanish Association of Sports Law and the IUSPORT portal.